FEMA’s Ready Campaign promotes National Preparedness Month each September to encourage individual, family and community disaster and emergency planning. The 2020 theme is “Disasters Don’t Wait. Make Your Plan Today.”
This year the theme and national Public Service Advertisement, done in coordination the Ad Council, will follow the 2019 animation series stressing family preparedness efforts. This year’s campaign will also focus on personal preparedness during the ongoing coronavirus (COVID-19) pandemic. Weekly themes and graphics for September will also be released later this month.
Earlier this year, the Ready Campaign and the Ad Council used those same animation concepts to create a series of animated videos and graphics to slow the spread of COVID-19. Videos such as “Plan Ahead for How to Deal with Disasters During Coronavirus,” “Stay Home,” and “Evacuate During Coronavirus” are all available at Ready.gov. The full videos can also be downloaded in broadcast quality from the Ad Council website.